This article introduces the concept that most things we buy has two prices: the first price, usually monetary, to acquire the item, and the second price, which is the effort and initiative required to actually use and benefit from it. The author argues that modern society focuses heavily on the first price, leading to a build-up of unused possessions and a feeling of unfulfillment. He suggests that we often overindulge in low-effort entertainment to avoid the second price, further depleting our time and energy. The solution is to consciously avoid needless first prices and focus on paying the second price for things we already own, which can lead to a more rewarding and fulfilling life. The author also mentions his "Depth Year" concept as a way to focus on using what we have.

I largely agree with the idea that most purchases have two prices. A prime example is "Read it Later" apps. We encounter an interesting article, click the button to save it, and instead of reading it, we immediately search for the next interesting article.

This reminds me of Goodhart's Law: "When a measure becomes a target, it ceases to be a good measure."

The conflict arises because the second "price" is paid by someone other than the initial purchaser. When you buy an ice cream, you don't just put it in the fridge and forget about it.

The initial purchase decision is usually driven by System 1, which is more emotional. If the actual consumption requires System 2, and no resources are allocated to it, then it will be postponed, perhaps indefinitely.

However, the author's proposed solution is too simplistic and impractical. It's like saying we all know that eating too much junk food is bad for us, so the solution is easy: just eat less junk food. It's far more complex. The entire industry is designed to appeal to our System 1, and once System 1 is making most of our decisions, it's difficult to resist its pull.

So I asked Gemini 2.0 Flash its opinion on more workable and complementary solutions. I find them more helpful.

• Start Small and Be Patient: Instead of trying to overhaul your entire life overnight, start with small, manageable changes. For example, commit to not buying any new books for a month, or dedicate 15 minutes each day to a hobby you've been neglecting. Gradual changes are more sustainable.
• Identify Your Triggers: Become aware of the situations or emotions that lead to impulse purchases. Once you know your triggers, you can develop strategies to avoid or manage them.
• Implement a "Waiting Period": Before making a non-essential purchase, wait a set period (e.g., 24 hours, a week). This can help you determine if you truly need the item or if it's just an impulse.
• Create a "Use It" List: Make a list of the things you already own that you want to use more. This can help you prioritize your time and energy.
• Schedule Time for Second Prices: Just like you schedule work or appointments, schedule time for activities that require effort and initiative, such as reading, learning a new skill, or exercising.
• Focus on Experiences: Shift your focus from acquiring material possessions to investing in experiences, such as travel, concerts, or spending time with loved ones. These experiences often provide more lasting satisfaction.
• Embrace Minimalism: Explore the principles of minimalism, which emphasize living with less and focusing on what truly matters. This can help you reduce clutter and prioritize your time and energy.
• Seek Community Support: Connect with others who are also trying to reduce their consumption and focus on second prices. Sharing your experiences and challenges can provide motivation and support.
• Reframe "Second Price" as "Investment": Instead of viewing the effort required to use something as a "price," reframe it as an "investment" in yourself and your well-being. This can make the process feel more rewarding.
• Practice Gratitude: Cultivate a sense of gratitude for the things you already have. This can help you appreciate what you own and reduce the desire to acquire more.
• Address Underlying Issues: If overconsumption is a symptom of deeper emotional issues, consider seeking professional help to address those issues.
• Focus on Progress, Not Perfection: Don't get discouraged by setbacks. The goal is to make progress, not to achieve perfection. Celebrate small victories and learn from your mistakes.