Apple needs a new asshole in charge
When things are going well, managers can fool themselves into thinking that people trying their best is all that matters. Poor outcomes are just another opportunity for learning! But that delusion stops working when the wheels finally start coming off — like they have now for Apple and its AI unit. Then you need someone who cares about...
Can’t agree more! For Steve, Apple wasn't just a company; it was a brand he wanted to share with the world, imbued with the spirit he believed in. Therefore, his being perceived as an "asshole" to employees was, in his mind, a response to the demands of Apple itself.