Make Something Wonderful

这是 Jony IveLoveFrom 团队出品的一本关于乔布斯的书,书中几乎全部引用乔布斯自己的话,没有解读,更加「原汁原味」,同时也收录了一些珍贵的照片。

跟随本书的脉络,可以概览乔布斯的人生轨迹,也会发现一些细节,比如著名的斯坦福演讲,是如何一点点打磨出来的;他的歌单是怎样的;iMac 的这个 i 是什么意思。

乔布斯的执念,书名已经做了很好的概括,如果要做一点补充的话,还可以加一个 Deliver。乔布斯深信科技应该增强人类的创造力,美和细节都很重要,所以他要 build a foundation that would last beyond his lifetime,这个 foundation 可以源源不断地 put something (wonderful) back into the pool of human experience.

2010 年,他在给自己的信中写道:

I grow little of the food I eat, and of the little I do grow I did not breed or perfect the seeds.
我吃的食物很少是我种植的,而我种植的这一点点,也不是我培育或完善的。

I do not make any of my own clothing.
我的衣服不是自己做的。

I speak a language I did not invent or refine.
我说的语言不是我发明或改进的。

I did not discover the mathematics I use.
我使用的数学并非我自己发现的。

I am protected by freedoms and laws I did not conceive of or legislate, and do not enforce or adjudicate.
我的自由受到法律保护,而我并未参与其中(立法、执法)。

I am moved by music I did not create myself.
我被并非由自己创作的音乐所感动。

When I needed medical attention, I was helpless to help myself survive.
当我需要医疗救洽时,我无法独自完成。

I did not invent the transistor, the microprocessor, object oriented programming, or most of the technology I work with.
我没有发明晶体管、微处理器、面向对象编程或我使用的大部分技术。

I love and admire my species, living and dead, and am totally dependent on them for my life and well being.
我热爱和敬仰人类,无论活着的还是已经逝世的,我完全依赖他们来维持我的生命和福祉。

Sent from my iPad

在一次内部苹果的内部会议中(2007年),乔布斯是这么表达「回馈之心」的:

There's lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderfuil and put it out there.

作为一个人,可以有很多种不同的活法。人们用不同的方式表达他们内心的感激之情。我深信表达感激之情的一种方式是创造出美好的作品并分享给全世界。

And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something with a great deal of care and love, something's transmitted there. And it's a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what's really important to us.

你从未与他们见面,从未握过他们的手,也从未听到他们的故事或讲过你的故事。但在倾注极大的关心和爱创造某物的过程中,某种东西被传递了出去。这是向我们的物种表达我们深切感激之情的一种方式。因此,我们需要忠于自我,并记住对我们来说真正重要的事情。

I don't think my taste in aesthetics is that much different than a lot of other people's. The difference is that I just get to be really stubborn about making things as good as we all know they can be.

我认为我的美学品味与许多其他人并没有太大不同。只是我非常固执,要把事情做得尽可能好。这就是唯一的区别。

My strength probably is that I've always viewed technology from a liberal arts perspective, from a human culture perspective. As such, I've always pushed for things that pulled technology in those directions by bringing insights from other fields. I think that my other strength is that I'm a pretty good judge of people and have the ability to bring people together around common vision.

我的优势可能在于,我始终从艺术、人文的角度看待技术。因此,我总是带着其他领域的洞察,将技术引向那些方向。我认为我另一个优势是能辨别那些卓越的人,并通过共同愿景把他们聚集在一起。

You can't plan to meet the people who will change your life. It just happens. Maybe its random, maybe its fate. Either way, you can't plan for it. But you want to recognize it when it happens, and have the courage and clarity of mind to grab onto it.

你无法计划「如何遇到改变你命运的人」,事情有时就这么发生了。也许是随机的,也许是命中注定的。无论如何,你都无法为此做计划。但是当它发生时,你要意识到它,并有勇气和清醒的头脑抓住它。

1976
1976 年,在捣鼓 Apple I
1995年,《玩具总动员》上映并且Pixar进行了IPO
1995年,《玩具总动员》上映并且Pixar进行了IPO
真
真 Bob Dylan 粉丝
乔布斯的辞职信,6
乔布斯的辞职信,6 个星期后离开了这个世界

❤️